I've been reading a morning devotional called "Daily Readings from It's Your Time" by Pastor Joel Osteen. On page 131, I read "Be a Bounce-Back Person" in amazement. Do you know that the little palm tree can endure the worst of hurricanes, when all other trees are thrown over? I didn't! The palm tree is uniquely designed by God to bend, but not break. Then, the palm tree grows after the storm because the root system is strengthened by the bending of the tree. It's absolutely inspiring and incredible! In this episode, I encourage you to be like the palm tree. Bend and do not break. Then use the storm to grow from!
Right in the middle of the hardest emotional week of my life, I took my oldest son Kenny on day trip to Jack Frost & Big Boulder Ski Resort in the Pocono Mountains. There are two monster lessons I learned this day and wanted to share them both.
The week of February 17th, 2020 started out with a little tension. My Nana was admitted into the hospital with pneumonia. She fought this 2 years prior and beat it, so it was a little tense but I felt good about her health. I captured my business week in "Top of Mind". Typically, I would cover the next week in business and share a lesson. However, I had a month that felt like 1 long week. It was all a blur.
This week started off with an excellent "Freedom Zone" in my Total Life Freedom Mastermind. The guys already knew that I landed a new client because the previous cleaner was uninsured. I gave an update how Kim was so happy with my first cleaning that she promoted me inside of a neighborhood closed group. Then I went on to explain that her neighborhood is a new development with half of the houses under construction and the builder's model home at the corner. They knew that my goal was to add 15 houses in 2020 of a certain demographic, size, location, and price. Once I mentioned one last piece of information; this house is my ideal client and the others in Kim's neighborhood are duplicates. The mastermind pounced and said, "Ken, you need to farm this neighborhood." Think of the possibility of having 10-15 new houses of the same type, demographic, and price hundreds of feet apart. I could optimize this solo business 4 houses per day at $175 per visit. That $75k in revenue on 2 days per week or $62k per year income/profit! I could add a 3rd day and earn $100k in profit on 3 days per week cleaning in one neighborhood.
We are not out of the woods yet. Many are still under stay-at-home orders, while less-affected areas are returning to work. Wherever you are, my Believers in Business Networking Group can help. A few weeks ago, we put out a document with tips from each member's expertise and personal experience to help survive & thrive through this crisis. I think you'll find these tips useful for your business and family. My own contribution was my tips on the "9 Mistakes in Disinfecting"
"It Just Got Real" was a very tough episode to release. I shared how my own mom was in the hospital being treated for various life-threatening after effects of COVID-19. Our whole family came together over the past 2 weeks to really show our strength, unity, and love for our mom. In that episode, I was very honest about how the pandemic had only affected us financially until my mom was in the hospital. It just got real and suddenly, I didn't care about money too much.
For the past several episodes, I have focused in on the current crisis of COVID-19 in hopes of helping you through it. It's May and spring is in the air. States are beginning their reacclamation to the world. I felt it was time to catch you up on my own solo cleaning business and get back to the show format that I began. Before I go backward, let me share an awesome story. In "Local Heroes", Ellen Johnston of Above & Beyond Housekeeping in Reading, PA was ecstatic as her company's video clip on the news of passing out free sanitizer to her community was picked up in a video by musical superstar Alicia Keys. Ellen's very own Cary Extraordinary (my nickname) is featured at the 53-sec mark in Alicia's new song "Good Job" music video! So cool!
I've watched the devastation that cleaning companies face due to the COVID-19 pandemic. I've listened to all sides of the quarantine argument and I'll tell you this... when Corona hits your loved ones and you get a gut punch, your perspective changes. It's one thing to feel the pain of the financial strain and only hear of the health strain many face from Corona. It's an entirely different thing to feel the pain of a loved one fighting for their life in the hospital with the disease. That was me this week. And it's my mom. Not to mention, my step dad and 2 of my sisters have tested positive and been through torture. I am not advocating that we keep our country in lock down forever, but I am so much more empathetic to those that have dealt with this virus on a human level and understand what they've been going through. Please take a moment and be thankful that you're only problem is financial compared to what others are dealing with.