In Marcus Sheridan's "They Ask You Answer", the author makes a powerful statement. "On average, 70% of the buying decision is made before the prospect talks to the company." This is amazing news.
I have a solo cleaning marketing system with 5 key steps: "Profile to Win", "Creative Marketing", "Using the Phone as a Filter", "Art of the Estimate", and "7 Strategies to Close the Sale". As a system, these lessons help to activate your sales funnel to filter the wrong clients out and the right, high paying clients in. Without realizing it, I have been incorporating Marcus's 70% Rule for years. This book and this one statement from Marcus makes me realize to a much deeper level that my "winning" system of 5 steps is 70% "Profile to Win" & "Creative Marketing" and 30% from the other three. I had no idea how vital the first two were. I knew they were important, but not this much!
If you want to access my system, it's available through our premium membership.
Ken Carfagno optimized his first solo cleaning business to $55,000 profit working 2 days per week without employees and then sold it for close to 6-figures! This podcast is designed to show you how to duplicate Ken's ISO Model as he does it again.