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70 Percent Happens Before the Call

3/16/2020

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In Marcus Sheridan's "They Ask You Answer", the author makes a powerful statement. "On average, 70% of the buying decision is made before the prospect talks to the company." This is amazing news.
I have a solo cleaning marketing system with 5 key steps:  "Profile to Win", "Creative Marketing", "Using the Phone as a Filter", "Art of the Estimate", and "7 Strategies to Close the Sale". As a system, these lessons help to activate your sales funnel to filter the wrong clients out and the right, high paying clients in. Without realizing it, I have been incorporating Marcus's 70% Rule for years. This book and this one statement from Marcus makes me realize to a much deeper level that my "winning" system of 5 steps is 70% "Profile to Win" & "Creative Marketing" and 30% from the other three. I had no idea how vital the first two were. I knew they were important, but not this much!

If you want to access my system, it's available through our premium membership.
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    Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it  for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!

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