I've been working on my brand new www.carfagnocleaning.com website as I have time for two weeks. I finished it this week! I'm so happy with it. Let me take you back first. I ran Carfagno Cleaning for 14 years without a website. I've always kept a company profile, but on other company sites like HomeAdvisor, Facebook, and LinkedIn. After getting back from the Total Life Freedom Mastermind Retreat in Gatlinburg, TN in October 2019, I launched my first website for my personal solo cleaning business. The first version was okay. I just wanted a place to hold my blog articles, share some basic profile information, and provide ways to connect with me. Honestly, I invested way more time into growing my Google My Business profile, acquiring reviews, and then linking viewers back to my website. It's been a solid one-two punch as I've stabilized my new solo cleaning company.
During the pandemic, I've been writing many teaching-style articles and going on local webinars. I have also spent hours on phone calls with cleaning prospects collectively, answering the same questions over and over. I have known for some time that my website needed to modeled after the book, "They Ask, You Answer". I highly recommend this book as you start to switch from stabilizer to optimizer. Here's the basic concept. Most companies hide or protect their information so competitors can't steal or undercut them. Some hide it to use in their sales process. This book shared a giving philosophy. People are research-oriented and like to learn as much as they can on their own. Provide them that! I also learned from my good friend, Courtney Wisely of Rescue My Maid Service, that Google ranks websites higher with site retention over 2 minutes. She figured out that the most engaging way to keep someone on your website is to have a video. If you look at her website, she has a 2-minute explainer video that is engaging. As a result, viewers stay on her site. I wanted to do the same thing. My main goal was to create the ultimate optimizer's website. I want prospects that hear about me to find my website and then feel like they've entered a school environment and had an experience. My new website does that now. It does all the work for me and filters out the wrong and filters in the right! I'm not going to walk you through every page and piece of my website as I did that on a Facebook Live for members of my Solo Cleaning School Elite Membership recently. However, I did take a 15-minute clip from this paid training and put it on my Solo Cleaning School YouTube channel. Make sure to check out this BONUS CONTENT! This was a huge accomplishment for me this week in my cleaning business!
I set to work right away from there by reconnecting with prospects that I'd previously sent proposals for cleaning. I checked in with them and shared my new website, asking if they had any questions. I also reached out to my chamber president to see if I could be of any assistance. Last time I did that, I was invited to help facilitate Zoom webinars for the chamber during the pandemic. This lead directly to 3 new clients! Steve Hunsberger wasted no time! He immediately found a use for me by inviting me to share my chamber experience on a few separate calls as our chamber merges in another local one. I will be sharing my tips on how to get the most from your chamber. It will be fun.
The last part of this week's update is emotional. I lost my Nana in February. She raised me along with my mom. The loss has been devastating this year. This week, I brought my Pop to the Penn Medicine for post-cancer follow ups that lead to an ER and ICU visit. As we work through this as a family, I am just thankful to be back in my hometown after 18 years away.
Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!