Teresa and I went on a honeymoon retreat in the Amish Country, Lancaster, Pennsylvania. It was so quaint and beautiful. The rolling country hills with farms, horse and buggy, small antique shops, and farmer's markets were such a breath of fresh air to our normal busy and chaotic life. We planned multiple day trips from our wonderful bed and breakfast called the Barn at Strasburg. Sight & Sound's Esther was on the list for sure. We've been eager to see one of these captivating representations of the biblical account. We booked that. We found many covered bridges that we arranged on a map to visit. We even found a working Amish farm to visit. We checked out the pictures and reviews on Google and decided to make a few hours of it! We were excited to see the Amish make butter, see the schoolroom, the farm. The pictures and stories online really painted a story of what the place would be like. We were excited to see it! But, oh man... the TRUE story did NOT match the pictures.
Let's journey together into an update of my own solo cleaning business. 2020 was a great year. I started at $29,000 in total cleaning revenue, which was the beginning of the Stabilizer Phase of my ISO Model. After hitting multiple 60-day SMART goals, I ended the year at $80,000! That's a $51,000 increase in 1 year! Our profit tripled to just under $5,000 per month on 2 cleaning days per week. As you follow my podcast this year, I'll be showing you how I take this $80,000 Stabilizer business, cross the Optimizer threshold, and convert it to a $90,000 revenue, $6,000 per month profit on 2 days per week solo cleaning business. This is my SMART goal for 2021. This Optimizer business will be worth over $100,000, which means I could sell it again like I did in 2018! Please do not take that as a brag. I'm excited and grateful. This has been a journey. If you're new to my podcast, make sure you check out my 2020 catalog of podcast episodes as they take you on the $51,000 increase journey.
I still remember the car ride to Gatlinburg, TN with my wife when she told me this story. I had no idea that one story about shopping at the discount racks would turn into a podcast episode that has helped solo cleaners understand their value in the marketplace.
In my first full year as a solo cleaner, I worked a lot but we had no money. You've heard my story on this podcast a dozen times! We just lost our car to repossession. We had $170,000 in debt and no house! We earned under $2000/mo, lived in a ghetto, had bill collectors calling every day. We lived 5 hours from our closest family and we were new parents. In December 2006, we had no idea how we'd pay for our rent, let alone get a Christmas gift for our 2-year-old Kenny! That's why I'd like to introduce my dear friend Sean Rogers. We were in the Amway business together. After a Nite Owl (business mastermind session after hours at TGIF), Sean gave me a hug and followed it up with the Italian handshake. He had slipped me a $100 bill and said, "Get your son a Christmas present." I was in tears. How did he know we had nothing and couldn't even afford the air we were breathing? My guess is that Sean is a Christian and he was being obedient to what God told him.
Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!