In my last cleaning business update, I did not hoard my knowledge and it lead to opportunities to help my community. Since we're in the middle of a global pandemic, I'm doing whatever I can to serve my community in my expertise of cleaning. In part, it's actual cleaning and in part, knowledge. In this week's update, let's continue the theme of serving.
I served my clients in a way I've personally never done, but it made a HUGE difference! A veterinary hospital I've cleaned for nearly 2 years is close to wrapping up a 4,000 square foot expansion. We've known that the cleaning scope would expand, but the goal was never to maximize what we could make. It's always to maximize the experience and goals of my client. I already shared that I met with the owner a month ago to talk about the cleaning. They desired to create a cleaning plan to incorporate daily cleaning by staff, weekly cleaning by a staff member for extra money, and weekly deep & presentation cleaning services from my company. I asked if there was a map of the new building. She said that one of the staff was making one. Instead, I volunteered. "What if I create a full map of this hospital, make my recommendation on the various cleaning items, and color code it!? We can use this as a working collaboration tool until we have the options that you'd like me to price." She was so pleased with this. I left and set this map as my next task. I took a video walking through the new hospital and used it create my map. It was beautiful and took me a full day at home to do. To the outside world, it seems like I wasted a full day. But I know this. By taking this consulting role with the vet to help them achieve their cleanliness goals, we will be rewarded an increase in services of at least $5,000/year! That's called an investment, not a waste!
Another way I served my clients was leaving Google reviews. I've personally worked with or have enough 1-to-1 experience with members in my BIB networking group that I went on their Google profiles and left 5-star reviews to help boost their views. This is a totally selfless and honest act. I asked for nothing in return.
I also continued to help my community. My chamber invited me to host a second virtual Zoom workshop with everyone working from home. My friend Tom asked me about masks and directional filtering. It was a great one, so I did follow up research and got back to him later in the day. He responded with this. "I consider you my cleaning & disinfectant expert." I checked in my friend Dr. Mak from the Skippack pharmacy to see if he had any questions. He said a few of his customers had follow questions to the videos I made for them. So I checked out the pharmacy page, found my videos, comments, and answered the questions. Before leaving the page, I noticed something startling. One of the my videos had 4,500 views! I dug in more and realized how. Dr. Mak BOOSTED MY POST on Facebook. I was so honored that he would ask me to help his clients and then he invested into his business and mine through a boost. This lead to Facebook page likes, which I personally friended and thanked (which lead to new client Monique), and it lead to 5 newsletter signups!
That's what can happen if you're a Go-Giver. You can eat your seed or plant it. If you plant it, you have a great chance to see that seed turn into a tree producing fruit with thousands of new seeds. I chose to sow my seed. I hope you do too!
Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!