SMART CLEANING SCHOOL
  • Podcast
  • Solo Cleaning School
  • SMART Cleaning Tribe
    • Support Staff
    • Solo Teams
    • Real Estate Presentation
  • Resources

Can You Send Me Information?

3/19/2020

0 Comments

 
The week started with a text referral. I had no idea who the client was until talking to her and connecting the dots to Erika lead #5. Here's the text. "Hello Ken, my daughter got your info from FB about cleaning. Can you send me information about your services?" I could have easily called her, but I used what I learned from "70% Happens Before the Phone Call", asked for her name, and then sent her my website to learn more about our company. She responded with her name, Diane, and thanked me. By the end of the day, she had done her research and wanted to talk, so I scheduled a phone call. The phone call lead to an in-person estimate and emailed proposal by the end of the week.
After the estimate, I had a realization. This customer house was 1 mile from my own house and my new house cleaning clients have been forming up in local neighborhoods. As I grow, my total drive time will be less than 15 minutes between any two houses, allowing me to optimize. I did NOT do this well in my last business in New York. I had clients in 4 counties that I did my best to play calendar Tetris to optimize. What's the difference? I did NOT target market last time. I used HomeAdvisor and real estate referrals for my entire area to identify the right clients within that geography. This time around, I am niched to local Harleysville moms. Thus, I am getting hired my local Harleysville moms.

I had an opportunity to test my character and excellence this week. I completed the vacuuming of my weekly 5,000 square foot office client, wrapped up the cord, and put away the gear. Then I discovered a tiny office that I forgot to vacuum. What would I do? Would I skip it and say, "I'll get it next week. No one will notice." Or, do I suck it up and suck it up? The answer was clear. Character is who you are when no one is looking. I vacuumed the room and left for the next building. It's similar to "You're A Cleaning Guy" when I went to pick up the tissue.
0 Comments



Leave a Reply.

    Schedule call

    ​with Ken

    Author

    Ken Carfagno has utilized SMART goals & accountability to build & optimize two solo cleaning businesses (in 2 states over 16 years) to earn over $60,000 per year profit on 2 cleaning days per week without employees. This podcast will help you at any stage in the journey from starting out to solo to seven figures! 

    RSS Feed

    Categories

    All
    Growth Mindset
    Initialize 1: There Are Systems For Solos
    Initialize 2: You Need Clients Fast
    Initialize 3: Getting Great Clients
    Lessons From Ken's New Business
    Optimize 1: Optimizer's Dashboard
    Optimize 2: Optimizer's Toolbox
    Optimize 3: Optimization Cycle
    Pricing & Marketing
    Safety
    Solo Owner Interviews
    Stabilize 1: Science Of Cleaning I
    Stabilize 2: Science Of Cleaning II
    Stabilize 3: Art & Health Of Cleaning
    Vision & Goals

    Archives

    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019

© 2021 Smart Cleaning School
​ken@solocleaningschool.com
  • Podcast
  • Solo Cleaning School
  • SMART Cleaning Tribe
    • Support Staff
    • Solo Teams
    • Real Estate Presentation
  • Resources