So many companies are ultra competitive, trying to dominate their local area. They hang onto proprietary information and get patents to own their knowledge. This is great and definitely needed so others don't steal your inventions and creative processes. But is it always good to keep your specialized knowledge close to the vest? I believe we are blessed with the ability to learn and comprehend and obligated to give back to help others. I'll even go so far to say that hoarding your knowledge in hopes of retaining your competitive advantage is selfish and unhealthy. My hope is that this episode opens your eyes that sharing your knowledge actually endears you to your target client and will not only increase your business, but serve your community.
The week of February 17th, 2020 started out with a little tension. My Nana was admitted into the hospital with pneumonia. She fought this 2 years prior and beat it, so it was a little tense but I felt good about her health. I captured my business week in "Top of Mind". Typically, I would cover the next week in business and share a lesson. However, I had a month that felt like 1 long week. It was all a blur.
Let's start with a great resource. What is the Center for Disease Control's (CDC) current understanding about transmission from their website?
Over my 15 years of professional cleaning for home & small business owners, I have seen that 90% of people DO NOT disinfect correctly. They fall prey to one of the "9 Mistakes in Disinfecting". This episode summarizes these 9 mistakes.
I begin this episode with a real estate investing story from my brilliant cousin Seth. He is not a big time cash buyer in the real estate world. Every time he tries to compete on their level and get to the houses at the pre-foreclosure or auction stage, he is beaten because he cannot compete with cash. Seth had to find another way. Make sure to listen to this podcast to see the shear brilliance of Seth's advantage and how he is buying properties in his area.
"You have to master your own lane." - Roland Downs
Roland knows that his wife Dina is extremely professional and understands the language of business. In his follow up with accounts that he's cleaned and helped grow, he gets feedback that the gym owner didn't think he was legit as a cleaner. Dina gave the image of a business person and secured the account. That'a Dina's lane. Roland knows he is the master of custodial arts (as he says in his Facebook intro) and he will be the best cleaner they ever had. This is how Roland uses his secret weapon.
However, as Roland states. "The problem is when either one of them tries to cross over. She tries to micromanage me or I try to micromanage her. That's when it falls apart. It just doesn't work." Our spouses have a significant role in our solo family cleaning business. Look at me. My wife started the company.
Roland dives into some cleaning science in this interview and gives us the takeaway that there are 3 parts to excellence in cleaning - 33% cleaning science, 33% right equipment, and 33% technician. Never overwork any one of these or you will LOSE time, quality, and in the case of the technician, you will injure and wear out the body. This is such a huge tip that it is worthy of it's own episode.
Finally, let's wrap this up with a Pro Tip from Roland on using Instagram. He records his cleaning excellence with before & after pics and live videos of him cleaning various areas of gyms. He starts to follow gyms (targeting) and posts these images and videos. The gyms that like his stuff multiple times, Roland will reach out to them in person, phone, or email. It's quite brilliant!
Ken Carfagno optimized his first solo cleaning business to $55,000 profit working 2 days per week without employees and then sold it for close to 6-figures! This podcast is designed to show you how to duplicate Ken's ISO Model as he does it again.