So many companies are ultra competitive, trying to dominate their local area. They hang onto proprietary information and get patents to own their knowledge. This is great and definitely needed so others don't steal your inventions and creative processes. But is it always good to keep your specialized knowledge close to the vest? I believe we are blessed with the ability to learn and comprehend and obligated to give back to help others. I'll even go so far to say that hoarding your knowledge in hopes of retaining your competitive advantage is selfish and unhealthy. My hope is that this episode opens your eyes that sharing your knowledge actually endears you to your target client and will not only increase your business, but serve your community.
During the peak of COVID-19, I was home a lot more than usual and had extra time on my hands. I knew that I needed to dig into the CDC's cleaning & disinfecting recommendations. This lead me into a journey in learning, where I became an expert in disinfecting properly. My next goal was to share this knowledge with my community to empower others to be safe during a difficult time.
This is just the beginning of a marketing strategy to give away my knowledge to build up my community and by default, build my cleaning company. My next adventure in education will be to join my professional organization, ARCSI (Association of Residential Cleaning Services International), and take certification courses in house cleaning technician and disinfecting. This will add another layer of expertise to my brand and allows me to share more knowledge to help my community!
Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!