Everything is NOT all flowers and sunshine in a solo cleaning business. I have shared solid mindset to grow and so many pros to this amazing business as I've grown my own solo business a second time. But it's not always great. There are Cons of Solo Cleaning. In this episode, I wanted to be REAL and share when I reached my "February of Cleaning" and wanted to quit! Essesntially, I had a pity party and needed the encouragement of my wife to get me through.
I shared the story of Ian Traynor of Albany Pure Cleaning. He was so excited to start his new solo cleaning business. It was summer time, warm, sunny, and didn't get dark until 9 pm. I warned him about February, saying "Ian, February is coming. I know you're excited now but a time is coming when you will question everything. You'll be leaving the house in the dark and cold and snow of Upstate New York and coming back home to the dark and cold and ice. Your supplies will be frozen as well as your car every morning.You'll wonder why you're doing this. But remember that spring and summer are coming again." I meant this in a literal and metaphorical sense. Spring and summer are literally more fun and tolerable for cleaning. However, in a metaphorical sense, Ian's business will go through seasons. The first season is shiny and new, which leads to the emotion of excitement. The last season is optimizing and great profit and great mindset, leading to the emotion of excitement. But the middle season, the "February of Cleaning", will be old and boring and cold, leading to the natural emotions of depression and frustration.
You'll have to listen to my account on this podcast, but I share what I was feeling after cleaning Erika's house for the second time. I worked so hard to get two new clients and I was excited to start rebuilding my company. Then, I started the actual cleaning and realized it was going to be hard work. I realized that I needed to get my mind back into "Cleaning Mode". That's why podcasts like this can be so beneficial. I had my pity party as I was tired after cleaning two houses. That's when my wife stepped in and encouraged me. I told Teresa. "I don't want to do this anymore." I was questioning my career and if I would have to clean solo the rest of my life. Then I talked to Rachel Hicks of Slightly OCD Cleaning while doing an office later that night and came up with a plan that excited me again. I have fully trained Ian, who was an entrepreneur looking for an opportunity. She reminded me that I trained her to double her hourly rate as a cleaning owner. That's what I'm great at and what I love doing. Rachel helped me to dig out of my season of pity and also encouraged me. I started to see and visualize the spring and it excited me again.
Once I got my mind straight, I noticed an email in my box. Kayla from Sammy's Bullfrog Cafe asked if I could come in to meet with Sammy to discuss cleaning. I set up the estimate and met with Sammy while the restaurant was closed. It was very productive and I sent a proposal out a few days later to serve Sammy. I offered a comprehensive plan to cleaning the cafe with their existing staff, an outsourced cleaning service (me), and carpet & floor company (my friend Jim). They were thankful and we'll see, maybe they'll be a new client!
We are all going to face our "February of Cleaning". The strong ones will endure through determination and disciplined thought. It's totally amazing how our emotions follow our thoughts.
Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!