"You have to master your own lane." - Roland Downs
Roland knows that his wife Dina is extremely professional and understands the language of business. In his follow up with accounts that he's cleaned and helped grow, he gets feedback that the gym owner didn't think he was legit as a cleaner. Dina gave the image of a business person and secured the account. That'a Dina's lane. Roland knows he is the master of custodial arts (as he says in his Facebook intro) and he will be the best cleaner they ever had. This is how Roland uses his secret weapon.
However, as Roland states. "The problem is when either one of them tries to cross over. She tries to micromanage me or I try to micromanage her. That's when it falls apart. It just doesn't work." Our spouses have a significant role in our solo family cleaning business. Look at me. My wife started the company.
Roland dives into some cleaning science in this interview and gives us the takeaway that there are 3 parts to excellence in cleaning - 33% cleaning science, 33% right equipment, and 33% technician. Never overwork any one of these or you will LOSE time, quality, and in the case of the technician, you will injure and wear out the body. This is such a huge tip that it is worthy of it's own episode.
Finally, let's wrap this up with a Pro Tip from Roland on using Instagram. He records his cleaning excellence with before & after pics and live videos of him cleaning various areas of gyms. He starts to follow gyms (targeting) and posts these images and videos. The gyms that like his stuff multiple times, Roland will reach out to them in person, phone, or email. It's quite brilliant!
Ken Carfagno optimized his first solo cleaning business to $55,000 profit working 2 days per week without employees and then sold it for close to 6-figures! This podcast is designed to show you how to duplicate Ken's ISO Model as he does it again.