I would like to thank a listener to this podcast for this episode. A few weeks ago, I received an email from Katie Young, sharing with me that she was in the planning phase of her new solo cleaning business. Katie was very excited to get started and thanked me for my support through this podcast. Then she asked a question that I have not directly answered yet.
"How do I name my business? My plan is to make my cleaning business eco-friendly and primarily residential."
She went on to share a few names she was brainstorming and wanted my opinion. I knew right away that my reply answer needed to be an episode so others could benefit. Thank you so much for your support and for this awesome question, Katie!
Before I share my thoughts to this question in 2020, let me take you back and explain how my company name was chosen. I consider myself a pretty creative guy, but for some reason, my family members aren't too creative with names. Let me give you some examples:
The only standout in our family was my son Kolby. He was the creative one, naming his stuffed dog, Money, and his stuffed cat, Paper. He's our future millionaire. Thus, you can see that my solo cleaning business had absolutely rhyme or reason behind it. Once it was established, I didn't want to change it especially when I paid for 5,000 business cards and embroidered shirts!
I do hold a position on this now. If I were to name my company again, it would not be Carfagno Cleaning. I would go with something like Indian Valley Cleaning. I've been in the cleaning industry for 15 years, but I've only been networking and consulting in the industry for 4 years. I have learned a lot by helping other companies. Are you ready for your answer, Katie?
Naming your business is important, but don't make it a stumbling block to starting. Here are 7 recommendations for you to consider as you name your business:
It is easy to get super bogged down in this process. But please, do not allow this decision to enable procrastination. Go through my 7 recommendations and take notes. Decide the who, what, where, and why of your new solo cleaning business and name it accordingly. Again, I would like to thank Katie Young for this question as it will help many.
Do you have questions too? Feel free to email me at email@example.com!
Also, did you know that there is a deeper level to the Solo Cleaning School. I have created the ISO Model Training Course for my Elite Members. The membership includes training from me, tools & templates, live Q&A's, and access to a community of like-minded, ISO Model growing solo cleaners for $50 per month. I hope to see you there!
Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!