This was a breakthrough week for the Big Picture of what I'm doing. I have business SMART goals that I set for my solo cleaning business on 1/1/20. I share this mindset in my goal-setting series (What is Your Why, Why Set Goals, Make Your Goals SMART, The Accountability Roadmap, and Kill Parkinson). The lessons and reminders from this week in business forced my hand to create a 6th installment to this series.
As many of my podcast listeners know, I have other streams of income. I run the SMART Cleaning Tribe for team cleaners. I host this podcast and the connected Solo Cleaning School Elite Membership for my students to learn my ISO Model to hit their goals. I am also at the beginner stage to consulting large cleaning companies with employees that would like to scale with optimized solo cleaners or Solo Teams. I'm also a published author of an interactive book for fathers to read to their kids called "Arctic Land". In past years, I have struggled with holding it all together and being productive with multiple irons in the fire. This year is different. I have figured out a way to prioritize and follow through. I call it reverse engineering your dreams and I hope this podcast will help you find a similar system that works for you!
I knew (prior to COVID) that this year needed to be our breakthrough year. We needed to build a new solo cleaning business to become an optimized part-time 6-figure income. There were multiple reasons for this:
Thus, I set the SMART goals on 1/1/20 to add $10,000 of new annual & recurring cleaning revenue every 60 days. This seemed like a tall order, but I believed it was A-chievable (the "A" in SMART Goal). I added 3 new houses in January & February to hit my first SMART goal for 2/29/20. March and April were very difficult with COVID-19, but I plugged away at my #1 goal for 2020 and upgraded a veterinary hospital by doubling the monthly service fee to hit my 4/30/20 SMART goal. We added 2 offices and a house to not only hit our 6/30/20 SMART goal, but we doubled the goal! The year is halfway over and we've hit 3 out of 3 goals. We have accomplished this through COVID, the loss of my Nana, near loss of my mom from COVID, and the emotional toll of helping my autistic uncle. How is this possible? We've been focused and having a #1 priority all year has allowed me to tend to other things. I have NOT been distracted. This level of FOCUS is necessary. And FOCUS stands for Follow One Course Until Success.
I've explained the WHY and the HOW. Now, I'll share the main lesson in this episode. It's the WHAT.... What did I do? Remember, I'm an engineer. This method is how to "reverse engineer" to your dreams.
Can you see how I was set up for success in 2020? I encourage you to do the same. The year is still new. Let's make the most of 2020 and blast into 2021!
Do you enjoy the free content of the Solo Cleaning School Podcast, but would like to go deeper in your education?
I have created tools, templates, and the ISO Model Course that are all a part of the SCS Elite Membership. Also included in this $50/mo investment is access to our community to bounce ideas and access to me directly through biweekly FB Live Q&A's. In this week's FB Live, I shared the evolution in detail of where each one of my 17 clients came from in my new solo cleaning business. This paid content and access will be the fuel for you to truly implement the ISO Model and optimize your solo cleaning business. I hope to see you there!
Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!