It was GO-TIME for Bridgett and I this week! We met on Monday at a coffee shop to connect and to prepare our double showcase presentation to our MCBA group. Once we made the connection that we were both in the same business, the "business of first impressions", our presentation was like riding a bike going downhill. We selected fellow member Vernessa Hopkins and discussed how we could help her in a way that was engaging to the meeting for 40 minutes. There would be NO call-to-action to the other members except for Vernessa to incorporate the recommendations we gave her. Bridgett and I had an opening, relevant stories, and the word congruency. We both agreed that the first impression that Vernessa's written content provided had to be congruent with the first impression that her office environment provided. This set the stage for each of us to share for 10 minutes on 3-5 recommendations Vernessa could incorporate to strengthen her first impressions. The double showcase was set and it went amazing! The others were fully engaged, leaning forward, nodding their heads, and asking great questions afterward. Vernessa was very thankful. Bridgett and I were the first to ever create a showcase 'alliance' to help another. And that's what the 'A' in MCBA stands for. Other members were talking at the end of the meeting and starting to form their own strategic alliances.
Gary Volpe couldn't make our showcase as he was taking care of his president's role in the Rotary. We met right after at his office for an estimate. I can't share details of individual estimates for privacy sake. I can say this. I was so impressed with the 15 foot high mural of the Volpe Family business through it's 50 years of operation. Gary took me on a tour of his 40,000 sqft office building and told me great stories and introduced me to associates. I wasn't expecting this, but we also went to his old building for a second estimate. This is where the title of this episode comes from. We walked into a bathroom. There was some toilet paper on the ground by the trash can. He saw me going to pick it up and he stopped me because he wanted his employees to 'see it' and do it. I said. "You knew I was going to pick it up, didn't you?" He responded. "Yep, you're a cleaning guy. I know you would." This was a great meeting and I am so grateful for Gary's time and friendship. It's amazing how this is working. I already set myself apart by being a business man who happens to clean (from Andrea Szlavic). I am an introvert who has read books to be better with people and not afraid to network and try new things. I go to new network groups on faith and knew no one. A month later, they all know me. I'm a giver in the group and now Gary is giving me a huge opportunity.
This week was a BIB group meeting as well. We meet for breakfast in a local diner, open in prayer, discuss an educational piece, do two short 5 minute mini showcases, and connect. The group is small, but I enjoy the fellowship and you never know what will come from it! During the 30-second commercials, I used my time to help another member (just like Bridgett and I did at MCBA) and it went over really well. Another member said to me afterward, "I really appreciate how you used your time to talk about someone else. I need to get you to my house for a cleaning estimate". Are you starting to see that people hire people that they know, like, and trust!?
In my last update, I shared how we got our first two house cleaning clients. I had already cleaned for Ellie and now it was time to start at Erika's house. Normally, I wrap my initial cleaning into the first 2-3 visits of a new biweekly client. Most really appreciate this as it saves them from the big $500+ initial cleaning. A few items of interest occurred by I was cleaning. To set the table, Erika and her husband work out of the house and her parents are temporarily living there as their new home is built. Erika's mom is the nanny. She was watching me clean and on multiple occasions said this. "Ooh, the other girl didn't do that." It felt good and Erika should be thrilled. I also got a call from Marci at Edward Jones. They chose another company. I could tell that Marci was disappointed as the current partner didn't see the value of my presentation cleaning. I hope it works out for them and if not, I'll be ready to come off the bench and hit a home run for their company!
I also facilitate the SMART Cleaning Tribe, that I affectionately call 'our cleaning family'. We are close to 20 cleaning company owners from around the U.S. and Canada who needed a tribe to belong to, set SMART goals each month, and be held accountable to achieving them. I run 5 live video conference calls per month with one an expert call. This month's expert call was on Wednesday afternoon and we all got a dose of millionaire mindset as Crystal Hamm of the Go-2-Girls in Raleigh, NC put on a clinic of how to grow a 7-figure cleaning company in under 3 years. She loves her people and her people love her. One of the takeaways I got was this. Her marketing is a machine with over 300 leads coming in every month. Of the 300, 50 are coming in totally free through a new offering by Google called 'My Business'. Crystal has a strong profile and over 100 reviews. This is generating incredible free SEO for her company. I've had this on my list to do since coming back from Gatlinburg, TN and the Total Life Freedom Mastermind Retreat. But, I wasn't there yet. I strengthened my profile after the call and asked for 3 reviews.
Have you picked up on my marketing strategy? It's not one thing and one thing only. I am doing everything and assessing what is working.
Ken Carfagno optimized his first solo cleaning business to $60,000 annual profit working 2 days per week without employees, sold it for close to 6-figures, and is currently following his ISO Model to do it again in a different state! This podcast will equip you to do the same!